The Miss Côte d’Ivoire pageant has made a groundbreaking move by banning wigs and mandating that all contestants showcase natural hairstyles. This decision, a significant departure from traditional beauty pageants, aims to celebrate the diversity and beauty of natural African hair while challenging Eurocentric beauty standards that often prioritize straightened or altered hair.

By embracing the full spectrum of natural African hairstyles, from short cuts and locs to intricate braids and afros, the pageant organizers are sending a powerful message of self-acceptance and cultural pride. This move not only challenges the long-held notion that European standards of beauty are superior but also empowers young women to embrace their natural hair and celebrate their unique beauty.

The Miss Côte d’Ivoire pageant’s decision has the potential to set a precedent for other beauty contests across Africa and beyond, encouraging a more inclusive and authentic representation of beauty on global platforms.